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  • One of the World’s Most Iconic Brands will become a major part of the 2018 Grand Annual Sprintcar Classic with KFC, one of Australia’s Largest Food Chains, joining forces with the Premier Speedway Club as a major supporting partner of Australia’s Premier Sprintcar event.

    The agreement has been struck with the Bird Group of Companies that own the franchise rights to KFC’s Ararat, Hamilton, Horsham, Maryborough, Mt. Gambier, Portland and Warrnambool stores.

    Naturally the Management team at Premier Speedway are very excited to be able to attract the support of such a recognizable and reputable supporter.

    “Over many years now, everyone here at Premier Speedway has taken great pride in being able to conduct great events such as the Grand Annual Sprintcar Classic, as well as being able to support and service those sponsors, of which KFC is now one, that come on board to assist us in staging those events”, Premier Speedway General Manager David Mills said.

    “We take extreme pride in having had companies of National prominence see fit to become a part of the Premier Speedway and our events – especially the Grand Annual Sprintcar Classic”.

    “We are very proud of the way our patrons are so loyal to our sponsors and I have no doubt that quite a few extra KFC Meals will be purchased by our Speedway fans on the back of this announcement”, Mills added.

    “We look forward to KFC not only being a part of the 2018 Classic, but also as a part of the Classic for many years to come. KFC is an iconic brand and we hope that the Classic is becoming an iconic event on the Speedway calendar as well”, Mills said.

    Bird Group of Companies representative Maddy Bird indicated she and the team at KFC Warrnambool were excited to be associated with one of Warrnambool’s biggest events.

    “The board and members of Premier Speedway should be very proud of what they bring to Warrnambool and our region, so for KFC to now be a part of the Grand Annual Sprintcar Classic is something we are very excited about”, Bird said.

    “We have had some initial involvement with the Club over the 2016-17 season, as we are pleasantly surprised with the level of commitment and service we got from the Club, it all points toward a great relationship for all parties, including the racers and fans, going forward”, she added.

    KFC landed in Australia in 1968 when the first store was opened in Guildford, Sydney NSW.

    Today KFC serves 2 million customers every week (that's a lot of chicken) through over 600 stores across Australia. This makes KFC one of the largest fast food chains in the country.

    We are passionate about serving our customers freshly prepared, great tasting food with a key part of this being The Colonel's signature blend of 11 herbs and spices. Even today these remain a secret with the original recipe under lock and key in our headquarters in Kentucky, USA.

    KFC now joins Performance Racegear, the Lady Bay Resort and KRE Race Engines as confirmed supporters of the Grand Annual Sprintcar Classic which will be held from Friday January 19 through to Sunday January 21, 2018. In addition to the supporting sponsorship agreements, an exciting opportunity still exists for the events Naming Rights Sponsorship with all interested parties urged to contact the Club for further information.

    End Release.
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